Digital Cultural Heritage as an Economic Factor in Cultural Tourism KEW@T (2020)
KWE@T is an application-oriented research project aimed at linking digital content from the fields of cultural heritage and cultural tourism in the state of Brandenburg. This collaborative project between the University of Applied Sciences Potsdam and the Tourismus Marketing Brandenburg GmbH (TMB) is funded by the European Regional Development Fund (ERDF) and the state of Brandenburg.
The KEW@T research project, which is being carried out in cooperation with Tourismus Marketing Brandenburg GmbH, is concerned with an expanded view of digital content from the cultural heritage sector for use in cultural tourism.
The focus of the research project is on the design and prototype development of a state-wide, technical and organisational infrastructure for linking cultural tourism offers in the Tourism Data Hub Brandenburg with digital content from cultural heritage institutions. This content is now available in web portals such as the German Digital Library (DBB) https://www.deutsche-digitale-bibliothek.de/ or Museum-digital https://brandenburg.museum-digital.de/. This approach is intended to improve the attractiveness of cultural tourism offers and thus strengthen the tourism cluster as a whole.
In order to strengthen cooperation between culture and tourism, cultural organisations are to be supported in becoming involved in regional economic cycles. To this end, the KEW@T project is creating a digital interface to make all cultural heritage institutions in the state of Brandenburg visible and bring them together digitally. They can also provide additional information on cultural-historical objects for the state of Brandenburg's new Tourism Data Hub.
From the perspective of the innovation strategy of the state of Brandenburg InnoBB plus, the consolidation of the content networks can strengthen Brandenburg as a business location in the field of tourism. From the perspective of Brandenburg's cultural heritage, the integration of numerous smaller cultural heritage institutions into business-orientated tourism concepts can increase their visibility and also create a cultural-historical link.
By including the digital content of the cultural heritage institutions in the Tourism Data Hub Brandenburg, there is also the possibility of integrating these institutions into the state's long-term open access / open data strategy.
The ERDF poster for the project
https://www-test.fh-potsdam.de/sites/default/files/2022-01/digitales-ku…
