Future Luxury: Rethinking Urban Mobility

Rolls-Royce stands for ultimate luxury, technological excellence, an uncompromising material culture and decades of experience in the development of individual mobility. But at a time when urban space is being rethought, mobility is increasingly shared and ownership is being replaced by access, the standards for exclusivity are also changing. Luxury is being redefined - through intelligence, sustainability and relevance.
This development is reflected in concepts such as "post opulence" or "discreet exclusivity". They mark a cultural change in which restraint, quality and meaning are taking the place of ostentatious excess - and thus also reshaping the self-image of brands such as Rolls-Royce. The cooperation project is dedicated to the question of how an ultra-high-quality mobility experience can be designed in the urban context of the future - especially in cities where individual
vehicle ownership is becoming less important and the urban infrastructure is being adapted accordingly. How can Rolls-Royce act as a designer of holistic mobility when tranquillity, retreat and personal contact become central needs? What role do autonomous vehicles, digital services and AI-supported assistance systems play in this?