In the bachelor's degree programme information studies, you learn to organise large and complex amounts of data and present them in a way that is usable for everyone. Information processes are analysed and controlled using various methods and tools. Project work and internships provide a sound insight into your future professional life. As a trained data and information specialist, you can be used wherever information and data have to be managed.
Information Studies (BA)
Organise and control information processes
Life without digital media is unimaginable today. There is now hardly an area of public and private life that can do without information and web technologies: mails, documents, image files, videos, etc.
In the information studies degree programme, you will learn methods and tools to structure, organise, prepare and make retrievable this flood of digital information and data. The examination of information technologies is therefore substantial study content. Among other things, this concerns application systems, web and search technologies.
As an information manager, you will learn how today's information society behaves, and also how to responsibly deal with sometimes sensitive data. For this reason, information ethics is an important component of the interdisciplinary subject information studies. Since you will work with very different people in your professional life, social competence is required, which you will test and practise during your studies with 30 fellow students in numerous group work, projects and internships.
Is this degree programme right for me?
The bachelor's degree program in Information Studies at University of Applied Sciences Potsdam suits you if you are enthusiastic about information technologies and enjoy dealing with complex topics. Dealing with sensitive data requires the ability to concentrate and diligence. If you are also empathetic and communicative, you will enjoy working with various experts in your daily work.
You bring these qualities with you
- Curiosity and willingness to experiment with new digital technologies
- Interest in the organisation of digital data and information
- Structured and abstract thinking skills and enjoyment in dealing with complex topics
- Analytical and communication skills
- Motivation to learn, to accompany complex information projects from analysis to conception and implementation
- Team spirit
Online Study Choice Assistant
Would you like to find out more about the information studies degree programme, get opinions and tips from students and lecturers or take a look at typical study tasks?
With the Online Study Choice Assistant (OSA) you can test whether the degree programme is right for you.
Podcast of the Campus Specialists
Elias and Tim study information studies and inform prospective students about their degree programme as campus specialists. In the podcast, they share their personal impressions of student life and their degree programme.
The colleagues at the student counselling service provide information to prospective students, first-year students, parents, teachers and students on all general questions about studying. If you have specific questions or concerns about the Bachelor's degree programme in information studies, please contact the subject counselling service.
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All processes in our digitalised society depend on the availability of data and information. The basic and method-oriented degree programme information studies enables you to work in a variety of institutions and companies and is increasingly in demand. Due to increasing demands in this professional field, graduates are in great demand.
Public and scientific institutions
- Documentation departments and archives in media institutions (e.g. press and broadcasting)
- Picture and news agencies
- Parliamentary documentation in the Bundestag and state parliaments
- Information supply in public research institutions
- Public authorities (e.g. e-government, document management, web editing and social media management)
- Commercial enterprises with information services (e.g. content management or social media management)
- Internet service providers such as web agencies, digital marketing agencies
- Software producers and database producers
- Information and knowledge management departments
- Web agencies for search engine optimisation
- Information supply in private research institutions
- Management consultancies (e.g. organisational and IT consultancy)
Briefly presented: Possible occupational fields
Information managers manage and control information
Data is often referred to as the "oil of the 21st century". Just like oil, data must be processed before it can be put to good use. One of the challenges for business enterprises is to make the information relevant for economic action accessible from the growing flood of data - called Big Data.
"Go Digital" has therefore long become a core component of many corporate strategies. Topics such as machine learning, artificial intelligence, business intelligence and automation of information management processes are on the agenda in small and medium-sized enterprises just as much as in corporations or administrations.
For example, life science
In research-intensive companies, such as the life science industry, a lot of information from internal and external data sources accumulates for the development of new, innovative medicines. This information must be correlated, evaluated and made available to the relevant health authorities for market approval. In addition to sector-specific expertise, the competence of information managers is in demand here. In interdisciplinary cooperation with the researchers and developers, they ensure that all the necessary information arrives where it is needed.
For example, Bayer AG
BAYER AG is a life science company that offers interns from our study programme a first insight into the working world and offers our graduates attractive opportunities to enter a professional working environment. The possible areas of employment are diverse. Examples include research data management, information services, data science – for example in clinical development – and regulatory affairs – for example in document and data management.
Digital Marketing on the World Wide Web Marketplace
Digital marketing deals with the planning, elaboration, realisation, management and control of marketing tasks with the help of digital media and technologies.
Important areas of responsibility in this field include, for example:
- Search engine marketing with the two sub-areas of search engine optimisation (SEO) and search engine advertising (SEA).
- Social media marketing/advertising
- Sentiment analysis/opinion mining
- Content Marketing
Learning to understand search engines
Search engine optimisation plays a major role for companies in order to hold their own against competitors. The better the position of important keywords in the search engine results lists, the greater the number of visitors to your own website. The basics for understanding how search engines work and the measures for optimising websites to achieve better ranking positions are taught in modules on information retrieval and project modules on search engine optimisation in the degree programme.
Start-up and established company at the same time
An interesting employer in the field of digital marketing is the Viessmann Group - one of the leading international manufacturers of heating, industrial and cooling systems. In Viessmann's digital department – called VC/O – a young and dynamic team works under the leadership of a graduate of ours in a "start-up flair" in the middle of Berlin. The digital department sets up strategies to persuade potential buyers to make a purchase through a wide variety of campaigns. For this purpose, customised campaigns are developed for the end consumer. The advertising can be played out via social media, for example, according to the hobbies and interests indicated.
Knowing how to use knowledge - knowledge management
Knowledge management aims at the efficient use of knowledge and experience in companies or organisations in order to help them achieve their own goals. In this context, the tasks and activities that knowledge managers perform are very diverse.
They range from the procurement, preparation and presentation of information for internal organisational websites – such as intranets, wikis or blogs – to the moderation of internal working meetings in which employees are supposed to exchange their experiences on a product development project, a marketing project or an IT introduction or similar. In addition to these operational tasks, both conceptual tasks and strategic tasks can be part of the job profile of knowledge managers.
Deployment without limits
The field of application of knowledge managers knows no boundaries. They are needed in business enterprises, public administration, associations or other non-profit organisations and are sometimes already employed here. However, the term knowledge manager has not yet become firmly established in practice. For this reason, other terms often appear in job advertisements, such as content manager, community manager or web editor.
Dealing with people. Dealing with information technology.
Since knowledge and experience can be found in the heads of an organisation's employees as well as in documents and databases, knowledge managers must be familiar with and able to deal with both people and information technologies. Only in this way can they ensure effective and efficient use of the resource knowledge. With the competences of the Information and Data Management degree programme, students are very well prepared to successfully fulfil the tasks in this developing professional field.
Information and Data Management: Cultural Heritage Documentation
Preserving and making available cultural heritage is one of the most interesting fields of activity in information and data management. The range of cultural heritage institutions that need knowledge and energy here extends from museums to libraries, archives, art and castle foundations, memorial sites and institutions for the preservation of monuments, culture and tradition.
These institutions face the challenge of setting up information infrastructures and information systems to record and manage the existing collections. Another task is the creation of digital user copies for digital portals such as museum.digital or the German Digital Library.
Digitisation projects on site
To this end, extensive digitisation projects are carried out with information specialists in all cultural heritage institutions. Further tasks consist of managing collection holdings with the help of databases and preserving digital collection holdings in the long term through digital preservation measures.
The information sciences department maintains the Coordination Office Brandenburg-digital which coordinates all activities in the field of digital cultural heritage in the state of Brandenburg. And: it networks all cultural institutions in the state. As an information studies degree programme, we have a digitisation laboratory in which – with student participation! – digitisation projects are carried out with practical partners from various cultural institutions. This also results in contacts with cultural heritage institutions, which can be helpful either for carrying out compulsory internships during studies or for a later professional perspective in this field.
Good prospects: Data management in research and business
Graduates of the Information and Data Management programme have very good career prospects in all knowledge- and data-intensive fields of activity.
In publicly funded research institutions, the focus is often on complex tasks of data provision and data integration for the purpose of broad subsequent use by the scientific community. In the digitised economy, on the other hand, data is treated as a strategic resource. In addition to data organisation, data integration and data quality management, the focus in business enterprises is also on data analysis (data analytics) of large, often heterogeneous data volumes ("big data") as part of strategic knowledge management or for optimising complex business processes.
The information and data life cycle – from A to Z
With its wide range of modules, the information studies degree programme lays a solid foundation for the entire breadth of the information and data life cycle. After completing the information studies programme and a subsequent Master's programme, for example in data science, data engineering or data analytics, our graduates are also qualified for senior management positions. This applies, for example, to positions as chief data officer (CDO) in companies or as head of data and information services in public research institutions.
Focus on technology
In addition to an interest in conceptual challenges, applicants who wish to pursue such a career should also have a specific affinity for technological issues and a love of experimentation.
Expanding horizons non-stop: media documentation and archiving
Media documentarians have their finger on the pulse of the times. They are constantly confronted with new topics and are constantly broadening their horizons. And: the jobs are diverse ...
Whether it is a broadcasting archive, a picture agency or a press archive, a varied field of tasks awaits our specialists everywhere. Working with multimedia resources not only brings fascination for modern media. It also requires a confident handling of information science working methods such as metadata structuring and metadata generation, standardisation, mastery of retrieval methods as well as sound technological knowledge such as web languages and database structures.
Service for editorial offices and AI trainings
Metadata and technologies create "smart" products from the raw material of archives. The numerous areas of work in media documentation include:
- Content development and archiving
- Provision of online information services for editorial offices
- Carrying out complex cross-media research for editorial users
- Collaboration on projects for the digitisation of analogue media.
It is also foreseeable that with the increasing importance of AI technologies in data processing, information specialists in media companies will also work as artificial intelligence curators and AI trainers in addition to their traditional fields of activity.
Course of studies
The Bachelor information studies is a full-time programme with seven semesters, including a six-week internship and practical semester. The programme consists of basic compulsory, elective and flex modules.
Basic studies, six-week internship
|Semester 3 – 4||Integrative and subject-specific specialisation|
|Semester 5||Practical semester|
|Semester 6 – 7||Subject-specific specialisation, projects, Bachelor's thesis|
In the information studies programme, students can choose from the following three specialisations in the fourth semester:
a) Study focus: Web Content Management and Digital Marketing, consisting of the modules:
- WD 03 - Website Design and Usability
- WD 05 - Digital Marketing and Analytics
- WD 06 - Website Development
b) Study focus: Data Modelling and Management, consisting of the modules:
- WD 04 - Data Management - Advanced
- WD 09 - Data Mining
- WD 10 - Semantic Technologies
c) Study focus: Information and Knowledge Management, consisting of the modules:
- WBD 01 - Knowledge Management - Fundamentals
- WD 07 - Knowledge Management - Practice
- WD 08 - Document Management
In the currently valid module handbooks and study and examination regulations of the information sciences department you will find the module overview, a detailed description of the modules and study contents as well as the study plan for the information studies degree programme.
Note May 2023: Our curriculum has been further developed. The module handbook and study/examination regulations will be published in June after approval by all committees.
To ensure that the knowledge transfer also fits the respective topic and that the students' daily study routine is varied, we work with different forms of learning in the information studies degree programme.
- Seminars, workshops (special seminar form)
- Exercises in smaller groups
- Work in PC pools
- Practical projects, sometimes with external partners
- Start me up
- Basic concepts and practices of information science
- Copyright and basics of internet law for information institutions
- Project Design
- Lab: Data Literacy
- Basics Semantics and Metadata
- Fundamentals of Mathematics and Computer Science
- Introduction to professional fields and information research
- Basics of indexing
- Web Technologies and Information Systems
- Information Management
- Management Methods
- Data Management - Basics
- Information Retrieval and Text-based Methods
- Lab: Conceptual design and development of an information system
- Semantic Data Models
- Introduction to object-oriented programming
- Website design and usability
- Data Management - Advanced
- Digital Marketing and Analytics
- Website development
- Knowledge Management - Practice
- Document Management
- Data Mining
- Semantic Technologies
Integrative and partially integrative elective modules
- Digital Editions
- Openness in the Information Society
- Data and information visualisation
- Teaching data and information literacy
- English in Information Services
- Knowledge Management - Basics
- Fair data management and long-term archiving
- FLEX Modules
- PRO: Project
Depending on current topics and cooperation partners as well as respective offers for visits and specialist conferences
- Independent writing of a Bachelor's thesis and its defence
What distinguishes the Bachelor of information studies from neighbouring degree programmes?
In the first two semesters, information and communication science students have some courses in common with the archives and library science programmes, as initially they are taught the basics of information science, which are relevant for all three programmes. In the following semesters, the individual degree programmes become more and more specific.
This degree programme deals with the preservation and utilisation of documents of historical value. The focus here is on the formation of the cultural and legal-administrative memory of a society. The study content includes archiving methods and history, but also information technologies, the latter, however, to a lesser extent than in the information studies degree programme.
The degree programme specifically prepares students for work in academic and special libraries, e.g. at universities, research institutions, parliaments, courts, museums and associations. Here, too, the indexing and provision of objects such as books with the help of information technologies, but also other subject areas such as information mediation play a role.
The information studies degree programme has a certain proximity to computer science, especially to the field of business informatics, but also includes a good share of humanities topics. Here, it's less about programming and more about processes and large amounts of data, which you learn to analyse and manage with suitable methods and application systems. Study contents that overlap with computer science are, for example, the basics of programming, data modelling and databases, web technologies, information systems, web development, semantic technologies, information retrieval as well as text and data mining.
Application & Contact
At a glance
The most important deadlines, dates and admission requirements for the Bachelor's degree programme in information studies are compiled here. You can find out which steps you need to take for a successful application in the next section.
Deadlines & Dates
- by 30 September: apply for matriculation
- By 15 July: apply for a higher semester in order to continue a degree programme you have already started at the University of Applied Sciences Potsdam.
- General university entrance qualification according to the Brandenburg university act: General higher education entrance qualification or entrance qualification for studies at universities of applied sciences or previous vocational training recognised as equivalent
This is how you apply!
Do you have a university entrance qualification? Then you have the opportunity to submit an enrolment application for the winter semester from 15 June to 30 September on the MyCampus university portal of the University of Applied Sciences Potsdam.
Once you have submitted your online application for enrolment, submit the completed application, printed and signed, together with all required documents in paper form. The date of receipt at the University of Applied Sciences Potsdam is decisive.
Documents to be submitted
- An officially certified copy of your university entrance qualification or university degree certificate
- Electronic notification of your insurance status for the statutory health insurance for students or electronic notification of exemption from the statutory insurance obligation
- Proof of payment or order confirmation of the semester fee
- Photograph for the issue of the Campus.card
- If applicable, certificate of exmatriculation from the last university attended
Please refer to the enrolment application form to find out whether you need to submit any additional documents.
Do you have questions about the enrolment process at the University of Applied Sciences Potsdam? We have compiled frequently asked questions and answers regarding enrolment and admission.
Start your studies
After you have successfully completed the application process, we recommend that you take a look at the start of studies page of the information sciences department. There you will find important information and dates regarding the start of your studies at the University of Applied Sciences Potsdam.
The following links provide you, and especially international applicants, with further information on the topics of application and enrolment at the University of Applied Sciences Potsdam.
You would like to apply for studies from the first or a higher semester and have acquired your school-leaving qualification and/or university degree abroad? Then you can have degrees and achievements acquired abroad recognised and study with us.
Application & Enrolment Procedure
The application and study service provides information and advice on general questions regarding the application process, admission and enrolment at the University of Applied Sciences Potsdam, application for a higher semester, but also on topics such as compensation for disadvantages, part-time studies, waiting semesters and hardship applications.
Contact & Services
The student counselling service provides information and advice on general questions about studying as well as on topics such as choosing a degree programme, application, enrolment and study organisation.
For subject-specific questions on module contents, credit transfer, examinations or specialisations in the information studies degree programme, the subject counselling service is the right place to go.