Find your own Positioning & Address the right Target Group
The workshop with Sophie Müller teaches essential skills for a successful start to self-employment or project work.
Do you already have an idea for a creative project or business, but still lack clarity about what you stand for and who you want to reach with it? In this practical workshop, participants develop a clear positioning and define their ideal target group in order to successfully bring their idea into the world.
Proven tools from brand strategy and methods specially adapted for the cultural sector are used to work out what makes the individual offer so unique. You will learn how to precisely define your target group and communicate your value proposition convincingly.
These are the topics:
- methods such as the Golden Circle & persona work to sharpen the idea
- interactive exercises for target group analysis and differentiation
- exchange with like-minded people & individual feedback
- concrete next steps for personal positioning
The event is a free offer from 360° ZUKUNFT and will be held online via Zoom. The link will be sent after successful registration. Registration via e-mail to: 360gradzukunft@fh-potsdam.de