Transfer coffee meets Morning Call: New Topics and Dates
The InNoWest digitalisation team and the Prignitz University Office (Wittenberge site) are continuing their joint online format. The cooperation aims to promote dialogue between universities and stakeholders in the Northwest Brandenburg region (companies, institutions, administration and civil society) and encourage learning from one another.
The online format impresses with its input from experts, the opportunity to talk to them and its focus on digitalisation topics.
The event takes place on the 3rd Thursday of each month from 08.30 am to 09.30 am . The event starts with an expert input (approx. 30 minutes) and is followed by time for questions and discussion.
Participation is free of charge. Please register to receive the link to the Zoom room. Thank you for your interest!
Further information: Programme and registration
17/04/2025, 8.30 am – 9.30 am
Prof Dr Artur Tarassow (TH Brandenburg): Data Analysis, the Basis of Sales Forecasting – Insights with Machine Learning to increase Efficiency
Prof Dr Artur Tarassow explains two key aspects of modern business analysis: Firstly, he shows how machine learning improves sales forecasting and helps companies to answer the question: What? When? How much? and Where? Secondly, he explains methods of allocation with which sales fluctuations can be broken down into their components such as trends, seasonality and exceptional events. These insights enable more efficient planning of stock levels and marketing measures.
15/05/2025, 8.30 am – 9.30 am
Prof. Dr rer. nat. Vera G. Meister (TH Brandenburg): Visibility on the Web through rich Snippets
More visibility, more clicks, more customers! Rich snippets make your company irresistible in the search results. These enhanced search results display reviews, images or prices directly in Google - and set you apart from the competition. In this practical presentation, you will learn how to use structured data to strengthen your online presence in a targeted manner - clearly, comprehensibly and with an aha effect!
19/06/2025, 8.30 am – 9.30 am
Prof Dr Thomas Rennemann (TH Brandenburg): Leadership in the Digital Age – Tasks, Skills and Responsibility in Management
In an ever-changing digital landscape, this presentation looks at how managers can meet the challenges of the digital age through targeted task allocation and skills development. It will also analyse how effective communication strategies and agile decision-making processes can strengthen team collaboration and promote a positive corporate culture.
Contact us
Contact persons for the event series
Diana Richter
Prignitz presence centre, Wittenberge site
diana.richter@th-brandenburg.de
Dr Josephine Jahn
Network Development for Knowledge Transfer Team Digitalisation InNoWest
josephine.jahn@hnee.de
Press contact
Network communication InNoWest
Corinna Hartwig
corinna.hartwig@hnee.de