Confident Personal Branding: from Bio to CV
Tell your story! In our workshop, you will learn how to optimise your personal branding and storytelling for the job market.
LinkedIn, interviews, resumes—when we enter the job market, we inevitably tell a story about ourselves. But how can we tell our story in a way that really actually communicates something about us? In this workshop, we will look at storytelling and personal branding. Together, we will find out what values we represent and what story we want to tell about ourselves. We will develop text, text modules, and other helpful tools.
Agenda:
1. Personal branding
2. Digital channels
3. Storytelling: effectively using social and digital media
4. Practical: text creation, text modules
About the trainer:
Kevin Junk is a writer and creative strategist. Kevin uses language as a tool, either for projects and clients or in his own creative work. Kevin brings this comprehensive approach from his own practice to his workshops.
Language: English
The workshop is part of a cross-university Career Week. Thirteen universities in Brandenburg are organising five days of online workshops on topics such as job applications, starting a career and networking.
The complete programme for Career Week 2026 can be found on the website of the Career Service at the University of Potsdam.
The workshop is organised by the IFMB2 project (International Office).
More information about the project: IFMB2
Further events organised by the International Office: Dates
