The cultural landscape is changing: museums and other cultural institutions are facing new challenges. Topics such as public image, mission statements, sustainability, digital formats, AI and teaming offer opportunities to increase their attractiveness for visitors and employees. Our training brings experts together, offers practical workshops and creates space for dialogue and networking.
Cultural Institutions in Transformation

10th – 12th of July 2025
1,190 euros (5 % discount for FHP alumni)

Transformation requires a willingness to change and appreciative communication, and this training programme shows ways to achieve this.
At a glance
The cultural landscape is undergoing a profound transformation process, characterised by technological developments, social changes and a growing interest in sustainability. A recent study by the German Museums Association (2024) shows that museums are increasingly perceived as places of well-being and orientation. However, cultural institutions are facing far-reaching challenges: How do they remain visible, relevant and sustainable in a dynamic world? How can they successfully integrate topics such as teaming, artificial intelligence and sustainability into their work?
The aim of the training programme is to prepare cultural professionals for these challenges. It not only imparts theoretical knowledge, but above all offers practical tools. It also creates a space for exchange within a network of experts and colleagues, which promotes the development of creative solutions and active participation in shaping the future of cultural institutions.
Target group
- Managers and executives of cultural institutions (e.g. museums, theatres, cultural centres)
- Employees in museums, libraries, archives and other cultural institutions
- Cultural managers and mediators
- People from the field of cultural policy
- Freelancers, cultural professionals and creatives
- Artists and curators
- Education experts in the cultural sector
Focal points
- Cultural institutions in transition
- Sustainability in and of cultural organisations
- Teaming and collaboration: promoting effective teamwork and innovative ways of working within cultural organisations
- Dealing with artificial intelligence (AI)
- Democratisation of culture
- Strategies for increasing public awareness and adapting to social change
- Orientation and places of well-being: Further development of cultural institutions as places that offer visitors orientation and a positive experience
Lecturers
- Dr. Simone Oelker, art historian, Communication Art
- Florian Bolenius, lawyer, Stiftung Deutsche Kinemathek – Museum for Film and Television in Berlin
- Prof. Dr. Christian Czychowski, lawyer, NORDEMANN CZYCHOWSKI & Partners
- Steffi Holz, Designer, Bureau Steffi Holz
Contents, dates, schedule
Registration & Information
ZEW – Further Education Unit
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