"Radio Teddy" teaching project

Innovation Management: Developing knowledge-intensive business ideas in collaboration with Kinder Radio Teddy
This course provides an insight into the development of knowledge-intensive business ideas. Students will not only learn about the key components of a business model, but also about the specific characteristics of services and the requirements for managing innovation. 
In the winter semester, the seminar focuses on the medium of children’s radio and its success factors
As part of the course, students are tasked with developing the children’s radio of the future, in particular by devising models for the behaviour of future listeners based on generational research. Key questions include: What will the radio of the future look like? Which content and formats will become more relevant? How might listening habits change in relation to radio?
An editor from Radio Teddy will provide an insight into the media world and how a radio station operates.