Workshop: More visibility for founders
Workshop with company successor, founder and start-up mentor Munay Zamorano, aimed at founders and self-employed individuals looking to convince others of their idea or increase the visibility of their offering.
In this workshop, participants learn how voice, demeanour and presence can effectively support their pitch and how to convey their own message clearly and authentically. The focus is on how confidence can be built through conscious speaking, body language and posture and how founders can use their personality in a targeted manner to be remembered - an important basis for visibility.
Building on this, participants will receive an introduction to the initial stages of establishing a personal brand as a founder. They will learn how to develop a buyer persona to better understand their target audience, and how to derive a suitable social media strategy from this. The workshop aims to provide a basic understanding of the interaction between appearance, personal branding and communication, enabling founders to clearly position and promote their offering.
The event is offered free of charge by 360° ZUKUNFT in cooperation with BPW and will be held in person. Registration takes place via Calenso.