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BA European Media Studies

Fachbereich Design
Lehrende*r vor Laptop

Media are supposed to mediate. Because they are constantly gaining in importance with new technologies and cultural practices, the European Media Studies program takes a broad concept of media as its starting point. It encompasses a variety of media techniques and practices – with an international perspective and a focus on European cultural, media and legal spaces. As a cooperative degree program of the University of Applied Sciences Potsdam and the University of Potsdam, the Stuidum combines aesthetic-theoretical and cultural-historical knowledge with practical media techniques and design. The cooperation of two different types of universities generates innovative knowledge and teaching cultures with a high proportion of projects.

Degree:
Bachelor of Arts
Type:
Full time
Course language:
German
Standard study period:
6 semesters
Start of study:
Winter semester
Application deadline:
until 15.07. at the University of Potsdam (NC program)
Admission requirements:
General university entrance qualification/university of applied sciences entrance qualification/equivalent recognized prior vocational training
Credits:
180 ECTS credits
Module Manuals & Regulations
The Study

One degree program, two universities!

In the Bachelor's program European Media Studies (EMW) you will acquire basic competencies for the analysis, design and critique of media as well as content-related cultural management. The training is both practical (through an introduction to digital design techniques as well as format and concept project development) and theoretical (in the areas of media theory, media art, media cultural history, forms of media staging, among others). The high proportion of project work in the program and an integrated internship allow for comprehensive qualification. The University of Potsdam and the University of Applied Sciences Potsdam run the Bachelor's and Master's program European Media Studies jointly and equally. This form of cooperation between university and university of applied sciences is unique in Germany. 

In the study of European Media Studies you will learn to understand media both in their cultural conditionality and their cultural effects and to react to them in a practical way as well as to analyze and evaluate culture and media in Europe competently You will deal with the history of media from a cultural studies perspective competently with media and cultural theories, reflect on creative and artistic processes and examine media content and forms critically. As a graduate, they are also able to creatively conceive, design and present media formats, as well as realize their own projects and confidently deal with the ever-changing demands in the media field.

For more information, visit the website of the EMW program

Is this degree program a good fit for you?

For the study of European Media Studies, you should not only have an interest in media in a current and historical context, as well as in cultural and art history, but also be prepared to think beyond a concept of media that is apparative or shaped by the mass media themselves. Researching, arguing and discussing are part of the course, but creativity and the joy of designing are also required. In the sense of the European orientation of the study program and the requirements in professional life, it is an advantage if you have good foreign language skills, especially in English.

Contact

The colleagues of the Student Counselling Service inform prospective students, first-year students, parents, teachers and students on all general questions about the study. For specific questions and concerns about the degree , please contact the Student Counselling Service for European Media Studies.

Student Counselling Service University of Potsdam

Dr. Susanne Müller
University of Potsdam
European Media Studies
Institute for Arts and Media
Campus Neues Palais, House 1, Room 1.01.110

49 331 977-4172
susanne.mueller@uni-potsdam.de

Inquiries and appointments please by e-mail.

These degree programs might also interest you

Weitere Studiengänge
Degree program Teaching language Start of study Application deadline
BA European Media Studies German Winter semester
until 15.07. at the University of Potsdam (NC program)
MA Design German Summer semester, Winter semester
15.06. – 15.08. und 15.02. – 15.03. (NC program).
Registration for the qualifying examination: bis 15.06. für das Wintersemester / bis 15.12. für das Sommersemester
MA European Media Studies German Winter semester
until 01.06. at the University of Potsdam
Career Prospects

Career Prospects

Functions and forms of the media are in a constant process of change, the work requirements in the media field are constantly changing. The study of European Media Studies is not oriented to a specific professional field, but enables you in particular to quickly and competently master new tasks and requirements in order to be able to use your skills in various areas. The focus in the study of European Media Studies is furthermore on the teaching of basic competencies for the analysis, design and criticism of the media and insights into cultural management. 

Perspectives in the field of media

The study of European Media Studies imparts the theoretical and practical fundamentals that are relevant for work in the following professional fields:

  • Publishing and print media (feature, media-specific and scientific programs)
  • Radio and television (editing, conception and criticism)
  • Internet and hypermedia (online editors)
  • Curatorial work (e. g. at festivals, museums)
  • Editorial work for media aesthetic fields (film and video production)
  • Professions in advertising
  • international cultural management (material and idea development for "media events" and their staging)
  • Media production (format development and format analysis)
  • media service provider
  • independent media activities

Master study

The focus of the Master's program in European Media Studies is on current research in the field of cultural and media studies. In addition to fundamental questions about theories, histories, and manifestations of the medial, the advanced study program is also devoted to the conceptual strategies related to these very questions.

MA European Media Studies

These degree programs might also interest you

Weitere Studiengänge
Degree program Teaching language Start of study Application deadline
BA European Media Studies German Winter semester
until 15.07. at the University of Potsdam (NC program)
MA Design German Summer semester, Winter semester
15.06. – 15.08. und 15.02. – 15.03. (NC program).
Registration for the qualifying examination: bis 15.06. für das Wintersemester / bis 15.12. für das Sommersemester
MA European Media Studies German Winter semester
until 01.06. at the University of Potsdam
Study Contents

Course of Studies

The standard period of study for the full-time European Media Studies program is six semesters and concludes with a Bachelor of Arts degree.
 

1st  – 2nd semester Compulsory modules
3rd – 4th semester Compulsory modules, interdisciplinary supplementary studies
5th semester Compulsory modules, Interdisciplinary supplementary studies, free project work
6th semester

Interdisciplinary supplementary studies, internship, research colloquium, bachelor thesis


The three-year bachelor's program, consisting of theory and practice seminars, focuses on teaching basic skills for analyzing, shaping, and critiquing media processes while incorporating cultural economics. Learn more about the Study structure of the European Media Studies degree programs.

Study Contents

For a detailed description of the course content, study plans, and descriptions of individual modules in the European Media Studies program, please refer to the subject-specific regulations of the University of Potsdam as well as in the course catalog of the program.

Teaching formats

The Bachelor's program European Media Studies consists of theoretical as well as practical parts, which are taught in lectures, seminars and project exercises and are worked on independently. In addition to the written-discursive techniques, the focus in the study program is primarily on project work. 

  • Seminars
  • Projects
  • Lectures
  • Colloquia
  • Excursions
  • Project week

Mandatory modules

  • Introduction to media cultural studies
  • Technical and design fundamentals of digital media
  • Media law and cultural economics
  • European cultural history and media cultural history
  • Media art
  • Theories, forms, and histories of knowledge
  • Media forms of staging
  • Concepts and forms of media design
  • Medial projects

Interdisciplinary supplementary studies

  • Intensification depending on the area of interest for individual focus

Free project work (supervised)

The aim of the project module is to develop and carry out initial small research projects or independent projects. 

Internship

During your studies you will complete an internship of at least six weeks in a practical field of European Media Studies. If you are aiming for a Master's degree in European Media Studies after your Bachelor's degree, an eight-week internship with a foreign connection is recommended. 

Thesis

During the last semester you will write your bachelor thesis and will be guided in the process by a research colloquium. 

Contact

Student Counselling Service University of Potsdam

Dr. Susanne Müller
University of Potsdam
European Media Studies
Institute for Arts and Media
Campus Neues Palais, House 1, Room 1.01.110

49 331 977-4172
susanne.mueller@uni-potsdam.de

Inquiries and appointments please by e-mail.

Application & Enrollment

Enrollment

Application and enrollment is done through the University of Potsdam. Please note the program-specific requirements.

Contact

Contact for application

University of Potsdam
Department of Student Affairs
Student secretariats
Am Neuen Palais 10, House 8
14469 Potsdam

Contact

Student Counselling Service

Student Counselling Service of European Media Studies University of Potsdam

Dr. Susanne Müller
University of Potsdam
European Media Studies
Institute for Arts and Media
Campus Neues Palais, House 1, Room 1.01.110

49 331 977-4172
susanne.mueller@uni-potsdam.de

Inquiries and appointments please by e-mail.