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Certificate Programme "Fan- und Zuschauermanagement" (FZM)

The aim of the certificate programme is to provide scientific, conceptual, strategic and action-oriented skills for managerial, planning, coordinating and evaluating activities in the field of fan and spectator management.

Fans im Stadion, die ihre Mannschaft anfeuern
© AdobeStock/dima
Cooperation project
Cooperation partners:

The certificate course "Fan- und Zuschauermanagement (FZM) is offered in cooperation between the University of Applied Sciences Potsdam, the University of Kassel and the German Football League. The training aims to prepare current knowledge in an exemplary and in-depth manner and to teach the ability to apply it to known and new problems. In addition, competences for cooperation in the network related to the field of work will be imparted.

Who can participate?

The target group is fan representatives of Bundesliga, 2nd Bundesliga and 3rd Liga football clubs, staff from fan projects and associations. Admission to the certificate course requires full-time employment.

Start and duration of the course

The 3rd round of the certificate course begins in January 2022 and ends in May 2023. The start of a 3rd round is planned for 31 January 2022.

Scope, organisation and teaching methods

The certificate programme comprises 9 modules with attendance blocks of 2 - 4 days. The main venues will be Potsdam and Kassel. It is organised as an in-service blended learning course. All modules combine internet-based distance learning and classroom components, which are offered in the form of classroom teaching (theories related to the field of work, practical tasks, collegial project counselling), online teaching (online study material, online coaching, internet-based learning portal) and project work.

Scientific management of the certificate programme

Prof. Dr. Werner Steffan (University of Applied Sciences Potsdam)
Prof. Dr. Heidi Möller (University of Kassel)

Module responsibility and module overview

Recognised university lecturers are responsible for the modules. They are responsible for selecting further experts from universities and non-university training, further education and advisory institutions for sociological and psychological teaching content, for legal issues, for management and leadership issues and for competences in professional communication.

Module 1: Fans and Fan Cultures
Module 2: Fan support as a professional field of activity
Module 3: Project module
Module 4: Open in-depth module
Module 5: Law, Safety and Prevention
Module 6: Communication and Conversation – Network Analysis and Design
Module 7: Leading – Managing – Controlling
Module 8: Meeting conflicts professionally
Module 9: Concluding colloquium

Attendance dates

The dates for attendance are determined in close consultation with the DFL on the basis of the Bundesliga and 2nd Bundesliga calendar. The following attendance dates have been scheduled so far:

1st presence: 31 January - 03 February 2022 in Potsdam
2nd presence: 23rd - 25th March 2022 in Potsdam
3rd attendance: 30 May - 01 June 2022 in Potsdam
4th presence: September 2022 in Potsdam
5th presence: November 2022 in Potsdam
6th presence: January 2023 in Kassel
7th presence: March 2023 in Kassel
8th presence: April 2023 in Kassel
9th presence: May/June 2023 in Kassel

The dates will be fixed immediately after the framework schedules for the 2022/23 season have been adopted in close consultation with the DFL. All dates mentioned are subject to the current permissibility of events in compliance with the respective official regulations and the regulations for holding events at the respective universities. Any necessary postponements will be communicated to the participants directly and in a timely manner.

Completion and costs

After successful completion of the course, participants will receive a certificate with the qualification "Fan- und Zuschauermanagement". The costs per participant amount to 9,450.00 euros and are to be paid to the University of Applied Sciences Potsdam before the start of the course.


Central management of the certificate programme FZM

Certificate Programme FZM Organisation Kassel

University of Kassel
Dr. Martin Seip
Phone +49 561 8042973
E-mail: martin.seip (at)

Project management

  • Prof. Dr Werner Steffan, FH Potsdam
  • Prof. Dr. Heidi Möller, University of Kassel