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Cultural Fundraising

Zwei Hände schreiben mit einem Stift auf Papier

There are basically four different sources of funding for cultural institutions and projects: Public grants, private and foundation funds, services from companies, e.g. sponsoring, strategic cooperations and self-generated funds. The challenge is to develop a sustainable financing strategy based on this broad spectrum of resources and to realise it with the help of targeted concepts and instruments.

New dates on request
University Certificate

At a glance

The participants of the training will work on the systematic development of such a strategy using examples from practice. In addition to strategic and legal basics, fundraising instruments that can be used in practice will be taught. The concept for the programme was developed in close cooperation between the experienced fundraiser, curator and lecturer Barbara Mei Chun Müller (Career Culture Berlin) and Uwe Hanf, lecturer in the cultural work degree programme at the University of Applied Sciences Potsdam.

Target group

The further edcation programme is aimed at employees of cultural institutions and projects, employees of public cultural administrations, cultural foundations and companies, libraries, archives and related institutions who are responsible for the procurement of financial and other resources, as well as freelance fundraisers and project managers, artists and cultural workers, career changers and interested parties from the field of cultural and creative industries. The prerequisite for this further training is a completed degree or vocational training and relevant professional experience.


The methods of the training include theoretical inputs, work on case studies and topics of the participants, plenary discussions, small group work, exercises, presentations, excursion and expert discussion. In the course of the training, the participants develop their own project, which is presented and evaluated in the final colloquium. Individual coaching is part of the training.


  • Barbara Mei Chun Müller, Career Culture Berlin
  • Uwe Hanf, cultural work degree programme at the University of Applied Sciences Potsdam
  • Dr. Jutta Götzmann, Potsdam Museum - Forum for Art and History


  • Ricarda Delock, Startnext GmbH Dresden
  • Thomas Helfrich, Bayer AG Leverkusen; Working Group on cultural promotion in the Kulturkreis der Deutschen Wirtschaft im BDI e.V.
  • N.N., German federal cultural foundation
  • Andreas Moos, Swiss arts foundation Pro Helvetia


  • 2,090 euros VAT-exempt
  • 5 % discount for graduates of the University of Applied sciences Potsdam.

Get information on current funding opportunities for further education programmes.

Scope of services

4 ECTS credits

Thank you very much for the inspiring input. The seminar opened up completely new fields and perspectives for me.

Feedback from the training
March 2019

Modules & Contents

04 – 05/11/2022, Module 1

  • Cultural policy/cultural funding, cultural market, funding spectrum, job description, fields of activity, basic terms
  • Legal areas in fundraising: basics

02 – 03/12/2022, Module 2

26 – 28/01/2023, Module 3

  • Target groups, communication, budget/cost and financing plan, fundraising methods
  • Legal areas in fundraising: consolidation and application

24 – 25/02/2023, Module 4

  • Funder research, approaching funders, fundraising concept
  • Application

24 – 25/03/2023, Module 5

  • Presentations, feedback/discussions, evaluation
  • Handover of certificates

Registration & Information