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BA Arts Management and Cultural Work

Drei Personen sitzen in einer Gruppe auf einer Treppe; eine Person hat einen Laptop auf dem Schoß

The Arts Management and Cultural Work degree program has a generalist orientation and combines cultural, media and social science issues with topics from business administration and management studies. It imparts theoretical and application-oriented knowledge and enables you to try out concrete work situations in projects.

Bachelor of Arts
Full time
Course language:
Standard study period:
8 semesters
Start of study:
Winter semester
Application deadline:
25.05. - 15.07. (NC degree program) / Dates of the selection interviews: 30.06. - 01.07.2022 and 21. - 22.07.2022
Admission requirements:
General university entrance qualification/technical college entrance qualification/equivalently recognized prior vocational training
240 ECTS credits
Module Manuals & Regulations
The Study

Arts Management and Cultural Work as the shaping of social and aesthetic processes

The study of Arts Management and Cultural Work prepares students for cultural mediating and cultural producing fields of activity in the non-profit and profit sector. It qualifies students to intervene and mediate at the interfaces of artistic production, public interest and the market. Cultural workers acquire an understanding of the historicity and dynamics of culture, are able to critically reflect on it, and can justifiably defend their own responsible actions in current debates. The program comprises four central teaching areas: Cultural and Social Change, Culture and Management, Culture and Mediation, Media Cultural Work. 

Is this course of study a good fit for you?

A central focus throughout the program is on project work. As a cross-sectional discipline, it is represented by all teaching areas of the study program. The teaching of theoretical and practical basic knowledge is followed by the implementation in practice. You develop a project idea in a working group and carry out the project independently. This results in a wide variety of projects (exhibition, concert, discussion series, reading, etc.). International arts management and cultural work forms a special focus, to which the degree program has been dedicated since its inception. Our study structure allows you to complete one or two semesters abroad.

Students Podcast

Nicolai and Basti explain everything you need to know about the degree program Arts Management and Cultural Work. In addition to tips on aptitude tests or the study process, you'll get insights into student life.

Podcast of the Campus Specialists


The colleagues at the Student Counselling Service provide information to prospective students, first-year students, parents, teachers and students on all general questions concerning the study program. For specific questions and concerns about the degree program, please contact the office of the degree program arts management and cultural work.

Career Prospects

Career Prospects

Career opportunities arise in the public cultural sector, with independent institutions, in the cultural industry and as a freelance entrepreneur.

Possible areas of Application

  • Project development
  • Cultural mediation
  • Management in cultural institutions and projects
  • Media relations
  • Politics and education
  • Marketing

In which professional fields do alumni and alumnae work?

Prof. Dr. Helene Kleine conducted two retention studies in which you can read about the career fields in which alumni and alumnae of the Arts Management and Cultural Work program are working.

Cultural Work Retention Study 2020

Cultural Work Retention Study 2013

Study Contents

Course of Studies

The standard period of study for the full-time degree program in Arts Management and Cultural Work is eight semesters and concludes with a Bachelor of Arts degree. 


1st  Semester

Basic studies: compulsory subjects

2. Semester Basic studies: compulsory subjects, elective subjects
3rd –  4th semester Basic studies: compulsory subjects, compulsory electives, project work
5th semester Internship
6th semester Main study: compulsory subjects electives, project work
optional: semester abroad
7th semester Main study: elective seminars, project work
8th semester Bachelor thesis, colloquium

Study Contents

Teaching Formats

  • (Interdisciplinary) seminars
  • Lectures
  • Exercises
  • Workshops
  • Lecture courses
  • Project work
  • Excursions
  • Colloquium

Mandatory Modules

  • Fundamentals of Cultural Work I: Culture and Work
  • Basics of Cultural Work II: Cultural Management
  • Fundamentals of cultural work III: Media, art and mediation
  • Cultural and social change
  • Culture and Management
  • Media cultural work
  • Culture and mediation
  • Contexts of cultural work
  • Interdisciplinary Complement
  • Bachelor's colloquium

Elective Modules

  • Aesthetics in Theory and Practice
  • International perspectives
  • Project work
  • Cultural and social change
  • Culture - Communication - Economy
  • media cultures
  • cultural translations
  • Aesthetic processes and discourses
  • Interdisciplinary supplement
  • Profile module


In the 5th semester, you will complete a 20-week compulsory internship in a practical field of arts management and cultural work.

More information about the internship


  • Bachelor thesis 
  • Colloquium

Teaching Areas

The program includes four central teaching areas, which are assigned to the professorships of the program. Other teaching areas are the responsibility of all lecturers.

The field of cultural and social change reflects on processes of change in their historical conditionality on a social science basis. The examination of classical and contemporary theories of cultural studies enables access to different conditions of cultural action. The study of empirical cultural research sharpens the view for transformations on a local, regional and global level.

The Culture and Management teaching area reflects the economic and legal dimensions in cultural enterprises across the public, private, and nonprofit sectors and teaches management skills, especially in project management.

The teaching area of Culture and Mediation understands its task as translation work that focuses on the space between recipients, cultural and artistic productions, and institutions. The interdisciplinary department teaches theoretical foundations against the background of an expanded concept of mediation and develops a theory-guided practice from this, which is applied in project seminars.

The field of media cultural work is dedicated to the medial constitution of cultures in a historical and systematic perspective. For this purpose, content from the history of media, technology and culture, philosophy and aesthetics is taught and applied to artistic and cultural practices, which extend to the programming of digital apparatuses and their critique.

The teaching area of Aesthetics in Theory and Practice is a cross-sectional task for all teaching staff. It teaches the most important positions and discourses of aesthetics as well as the theory and history of cultural genres and formats. Emphasis is placed on the interrelationships of aesthetic reflection, cultural practice, and social and media development.

In the teaching area of International Affairs, inter- and transcultural aspects of cultural work are examined and reflected upon. Semesters and excursions abroad as well as international projects offer the opportunity for cross-border experiences and exchange.

Project work takes place in all teaching areas of the study program. During the basic studies, theoretical and practical basic knowledge is taught and applied within the framework of the project workshop. In the in-depth studies, further research and teaching projects are added, which include, for example, exhibitions, publications or concerts.

Module Manuals & Regulations

For a detailed description of the course content, study plans and descriptions of individual modules in the Arts Management and Cultural Work program, please refer to the module handbook, the subject-specific study and examination regulations and the internship regulations.

In Study

On the pages of the CITY | BUILDING | CULTURE Department you will find further useful information and documents about the degree program bundled together, for example on the study organization, the course catalog and internship matters. In addition, current projects from the fields of study are presented there.

More information about the department

Application & Enrollment

Application & Enrollment

The degree program Arts Management and Cultural Work participates in the central allocation of study places, the Dialogue-oriented service procedure (DoSV) via To do so, you must register with by the application deadline and then create and submit your application in University of Applied Sciences Potsdam's MyCampus portal. Let us guide you through the process step by step and use our DoSV-Guide.
Enrollment is only possible from 25.05. to 15.07. to the next winter semester. Applications to a higher semester are possible until 15.07.

Access Requirements

To enroll in the admission-restricted bachelor's degree program in Arts Management and Cultural Work, you need a university entrance qualification according to Brandenburg Higher Education Act.
This higher education entrance qualification comprises the general higher education entrance qualification or the advanced technical college entrance qualification or a previous professional training recognized as equivalent.

Documents to be submitted

In addition to the online application, the following documents must be submitted in paper form:

  • University entrance qualification
  • If applicable, university degree certificate and justification for taking up a second degree
  • If applicable, proof of service rendered
  • Possibly proof/s of hardship application or application for disadvantage compensation

For submission, please use the supplementary sheet "application documents to be submitted" on the last or penultimate page of your personal checklist, which is available at the end of the online application in the MyCampus portal. This lists all the supporting documents that you must submit in paper form based on the information you provided in the online application. In addition, the checklist contains information on the rest of the procedure. The day of the application deadline (receipt of mail at University of Applied Sciences Potsdam) applies for the submission of the documents.

Selection Procedure

The selection interviews will take place in 2022 as follows:

1st round of appointments on 30.06. and 01.07.2022
2nd appointment round on 21.07. and 22.07.2022 

Applicants who meet the admission requirements will participate in the procedure for the allocation of study places.
In the allocation procedure for the first semester of study, the following are deducted in advance from the number of study places to be allocated:

  • All applicants who could not accept an earlier admission due to service and all applicants* with a membership in the national squad of a national sports federation of the German Olympic Sports Confederation
  • 11 % for applicants with a foreign university entrance qualification
  • 3 % for applicants for a second degree
  • 3 % for applicants to be considered according to hardship

The remaining study places are allocated 80 % according to the result of a university selection procedure and 20 % according to waiting time.

The result of the university selection procedure is determined on the basis of the following criteria (weighting in brackets):

  • Average grade of the university entrance qualification (60 %)
  • Selection interview (40 %)

The number of participants in the selection interview is limited to three times the number of places to be awarded in the university selection process. Here, the order of applicants to be invited (the so-called ranking list) is determined on the basis of the average grade of the university entrance qualification. Applicants who occupy a correspondingly high place on the ranking list receive further information on the selection interview with the personal checklist. Please refer to the selection statute.


Following the university selection process, study places are awarded in the Dialog-Oriented Service Procedure via Hochschulstart. Applicants with a correspondingly high ranking receive a time-limited offer of admission via Hochschulstart, which you can actively accept. Further information on the coordination phase on can be found in our DoSV-Guide.

After accepting the offer of admission, you will receive your notification of admission from Hochschulstart. If you do not accept the offer of admission by the deadline, the ranking list will continue to be processed and the study place will be reallocated.


The enrollment application is submitted online in the MyCampus university portal of the  University of Applied Sciences Potsdam and must then be submitted in paper form together with the following documents:

  • University entrance qualification

If you need to submit any additional documents, please refer to the enrollment application. For the submission of documents, the day of the enrollment deadline (receipt by mail at the University of Applied Sciences Potsdam) applies.

General information on application and enrollment procedures

There are various application procedures at the University of Applied Sciences Potsdam. General information on application and enrollment procedures as well as information on part-time studies, guest auditors, and second degree studies can be found on the general application pages.

More information about the application

International Applicants

You would like to apply for studies from the first or a apply for a higher semester and earned your high school diploma and/or college degree abroad? Then you can have degrees and achievements obtained abroad recognized and study with us.

International applicants